Coffee Bean Direct Rebrand

Status: Completed

Sample Blog

Coffee Bean Direct is a large scale coffee roasting company that provides the quality of small craft roasts without breaking the bank. They have been in the business since 2006 and they aim to "change the way America buys coffee". The idea behind this rebrand is to modernize their look with something that will be powerful and memorable .

Below you can find the accepted and rejected designs for this rebranding.

The Logo

Introduction

Sleek, Modern, Powerful

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Change the way America buys coffee.

The Brand

Introduction

After many branding mockups were proposed, this was the one that stuck. The concept is simple, it's Coffee Bean Direct's coffee traveling from one destination to another. This was the design in its infancy. It became the basis for the brand.

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The Website

Introduction

The main goal with the website was to make it responsive. There needed to be the convenience of mobile shopping and also fit with our brand. This website was created with the storefront idea in mind. No unnecessary components. Just simple design, ease of use UI, and modern.

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